FOUNDER / PRINCIPAL
JL Pomeroy is a producer and media executive with 25 years of leadership experience in the luxury, media and entertainment technology sectors. Pomeroy is the Founder and Principal of BehindTheLine Media and the Founder, Principal and former CEO of JumpLine Group. She currently serves the CEO of The Husseini Group, LLC , a private investment office that funds innovative companies benefiting people and communities, including production companies that amplify breakthroughs in climate impact and social justice through documentary features and series. Her passion for bold storytelling and her ability to bring stories to life across multiple forms of media is the through-line of her career.
Prior to her current roles, Pomeroy was the Chief Marketing Officer of IMAX Corporation. She transformed the global marketing team at IMAX into a strategic and revenue-driving division and was instrumental in IMAX hitting $1 billion global box office gross revenue in 2018 for the first time in its history. She also launched a game-changing brand campaign across 80 countries and 1,500 locations and produced a first-of-its-kind IMAX Brand Film with diverse representation on and offscreen, now showing in front of all IMAX movies globally.
In 2011, she founded BehindTheLine Media, a production company specializing in premium unscripted content. There she developed and produced “Live From New York!”— a documentary about 40 years of Saturday Night Live that premiered on opening night at the Tribeca Film Festival and was sold to NBC. She currently has several projects in various stages of development and production.
Earlier, Pomeroy served as CEO of JumpLine Group, a brand activation agency she founded in 2002, with offices in New York, Los Angeles, San Francisco and London. JumpLine is the executive producer of the Costume Designers Guild Awards, growing it into the industry’s largest non-televised awards show with 2.5 billion press impressions in 2020.
Pomeroy advocates for organizations and causes that support gender and racial equality, climate restoration and arts education. She is a board member emeritus of Step Up Women’s Network, an avid supporter of Free The Work’s mission to amplify underrepresented talent, an active member of Visionary Women and TuesdayNights in Los Angeles, and an inaugural member of the Guggenheim Technology & Innovation Council in New York.